
I'VE BEEN EXACTLY WHERE YOU ARE NOW
How can I help you?
By cleaning up your internal processes and implementing customised workflows & tools, I can help your agency scale confidently, ensuring seamless coordination between clients, project management, creative, operations and finance.
.jpg)
Streamlining Operations and Agency Processes.
For growing creative agencies seeking a way out of the chaos to achieve smooth flowing efficiency and profitability.

Client Relationships
With over 25 years experience working in creative agencies across Australia and the UK, I’ve tackled just about every challenge the industry can throw at you. I’ve worked with a range of clients, from major corporate players to FMCG favourites, navigating both Creative and Client Services before leading Operations.
















James Berg - Picaroons
I highly recommend Lulu to any agency seeking to enhance its processes and operations. Picaroons operates a fully remote, freelance-based agency model, which demands specialised workflows and systems. Lulu's expertise has enabled us to not only scale up and down according to workload but also accommodate the needs of teams across different global locations. Added bonus that she's also the loveliest person who will go above and beyond for anyone!

Brett Marino - Wordsearch
Lulu is a true process expert - she quickly identified key areas where we could streamline, optimise, and enhance our internal operations.
In an impressively short time, she implemented new workflows and comprehensive documentation, significantly boosting our agency's efficiency and ensuring smoother, more effective daily operations.

Alison Fraser - Popomo
Lulu brings a wealth of experience and diverse skills in the design and advertising industry, spanning production management, account management, and agency leadership.
She is a creative problem-solver who quickly addresses and resolves challenges. During her time with Popomo, she successfully managed the agency's succession and relocation. I highly recommend her.

Matt Leedham - Leedham Creative
Lulu played a crucial role in our growth, transforming us from a small design team into a full-service, independent agency.
She oversaw the agency's relocation, implemented in-house studio setups for clients, recruited skilled professionals for our creative, client services, and production teams, and established the essential processes needed to support our new growth path.
Services
Drawing on my experience working across all agency departments,
I help growing agencies scale effectively by acting as a Fractional Chief Operating Officer
- Think COO, but just for a set length of time to get you up & running before handing the reigns back over to you, only costing a fraction of a fulltime COO.
I work closely with you to strategically troubleshoot and enhance operations, improving cross-team and client collaboration to drive the efficiency of the project lifecycle, boosting productivity & profitability.
From recruiting top talent to fine-tuning workflows, I’m dedicated to setting up systems that give you full control over your business and your projects - from start to finish.

HR & Recruitment
-
Creative
-
Client Services
-
Production
-
HR Processes
Restructuring
-
Department set-up
-
Department restructure
-
Client-side studio implants
-
Agency relocation management
Internal Processes
-
Agency manuals & SOPs
-
Asset management
-
Online Storage management
-
Subscription management
Workflow Systems
-
Small to large
-
Bespoke set-up
-
Remote & freelance friendly
-
Full Agency or Project Workflow
FUTURE-PROOF YOUR AGENCY
Invest in processes that will grow your agency's efficiency

Collaboration
Engaging your teams from the start ensures that all those pesky issues and challenges are addressed early, paving the way for smooth, efficient processes
Online Systems & Tools
From internal process documentation to
all-in-one agency management systems, I'll take the hard work out of the process for you by delving into your existing operations and identifying the best way forward.



RECOMMENDED SOFTWARE
Tried & tested tools & online systems
Not by any means the only All-in-one Agency Software choices out there, but if you're just at the start of your research, these are the ones I'd recommend using as a benchmark.